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| Topic | Details |
|---|
| Topic 1 | - Given a model to review, explain the concept of detours in the lifecycle modeler
- Gather requirements
- needs and recommend a lead management and lifecycle design
|
| Topic 2 | - Evaluate an audit and recommend priorities and timeline
- Explain the applicability of workspace and partitions for a given scenario
|
| Topic 3 | - Identify metrics to use in a given report type
- Evaluate a customer’s implementation and recommend actions to improve administration management
|
| Topic 4 | - Review an existing implementation and provide findings
- Review an existing implementation, recommend actions to scale campaign execution
|
| Topic 5 | - Given a scenario, identify appropriate steps to improve management or governance
- Given an online advertising or organic social or content, recommend an approach for reporting
|
| Topic 6 | - Given a business need, identify the different behaviors for scoring
- Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
|
| Topic 7 | - Outline an operational procedure for lead routing multiple countries
- Appraise a set of requirements and recommend an approach to campaign logic
|
| Topic 8 | - Identify and describe the pros and cons of different attribution models
- Evaluate a customer’s implementation and recommend actions to improve deliverability
|
| Topic 9 | - Identify how to track multi-channel attribution to evaluate ROI
- Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
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