Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Certified Exam Dumps

AP-214 Exam Dumps

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Certification Provider: Salesforce
Exam Code / Number: AP-214
Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Questions: 102
Last Updated: Jun 24, 2026
Corresponding Certification: Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email and Messaging Execution- Multi-channel messaging
  • 1. SMS and push notification integration concepts
    • 2. Triggered and transactional messaging
      - Email Studio operations
      • 1. Content creation and AMPscript basics
        • 2. Send classification and deliverability rules
          Topic 2: Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
          • 1. Contact data model and Contact Builder fundamentals
            • 2. Email Studio, Journey Builder, Automation Studio overview
              - Data management and integration
              • 1. API and system integrations
                • 2. Data Extensions and relational data design
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Personalization strategies across channels
                    • 2. Multi-step journey optimization
                      - Journey Builder configuration
                      • 1. Entry sources and audience segmentation
                        • 2. Decision splits and engagement logic
                          Topic 4: Automation and Optimization- Performance measurement
                          • 1. Campaign analytics and reporting
                            • 2. A/B testing and optimization strategies
                              - Automation Studio workflows
                              • 1. Scheduled vs event-driven automation
                                • 2. Import, query, and segmentation automation


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