AP-216 Exam Dumps
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| Certification Provider: | Salesforce |
|---|---|
| Exam Code / Number: | AP-216 |
| Exam Name: | Marketing Cloud Personalization Accredited Professional |
| Exam Questions: | 122 |
| Last Updated: | Jul 09, 2026 |
| Corresponding Certification: | Accredited Professional |
(310 Up Votes)Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Implement data governance policies - Monitor system health and troubleshooting - Configure system settings and preferences - Manage user roles and permissions - Understand compliance and security considerations |
| Campaigns and Experiences | 24% | - Create and manage campaigns - Configure audience targeting and segmentation - Create and test campaign variations - Implement decision logic and rules - Build experiences using drag-and-drop editor - Set up triggers and response handling |
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
| Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up data collection and event processing - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager |
| Audience Management | 16% | - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters - Use profile attributes and engagement scoring - Create and manage segments |