MC-201 Exam Dumps
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| Certification Provider: | Salesforce |
|---|---|
| Exam Code / Number: | MC-201 |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Questions: | 306 |
| Last Updated: | Jul 12, 2026 |
| Corresponding Certification: | Salesforce Marketers |
(292 Up Votes)Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 2: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 3: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 5: Lead Management | 24% | - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Segmentation rules - Automation rules: components and use cases - Completion actions - Page actions - Scoring and grading: definition and management |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |