Exam P-SAPEA-2023 Topic 3 Question 31 Discussion

Actual exam question for SAP's P-SAPEA-2023 exam
Question #: 31
Topic #: 3
Tho Wanderlust CIO wants to focus loss on marketing strategy and planning, to instead prioritize marketing implement goals in mind to enhance number of leads generated:
* Run effective and highly visible campaigns (for example. on social media)
* Increase cross selling opportunities through online recommendation
AS the Chief Enterprise Architect Of Wanderlust. assisted by the SAP Enterprise Architects, you have been trying to re goals with the Business Process Modules, Segments and Activities in the Lead to Cash B2C Business Process Varia Business Architecture content repository (see graphic below).
What are relevant combinations Of business activities and goals based on the graphic below?

Note: There are 2 correct answers to this question.
See the Image

Suggested Answer: B,C Vote an answer

The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO's goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights can provide data that enhances recommendation engines, leading to effective cross-selling. Implementing promotional activities, particularly in high-visibility platforms like social media, is key to driving campaign effectiveness.
Reference = These relationships between business activities and goals would be informed by best practices in online marketing strategies, as documented within the Lead to Cash - B2C Business Process Variant.

by Corey at Nov 14, 2025, 12:20 PM

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