AMA Professional Certified Marketer - PCM FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

A. a quantity discount B. a partial-payment discount C. a trade discount D. a seasonal discount E. a cash discount

Discussion 0

Correct Answer: A Vote an answer

Question 2

Which of the following is true of a conventional marketing channel?

A. In this channel, one member has control over the others. B. It includes contractual, administered, and corporate marketing systems. C. It is also known as a vertical marketing system. D. In this system, each member acts in the best interest of the other members. E. In this system, each member strives to satisfy its own objectives.

Discussion 0

Correct Answer: E Vote an answer

Question 3

Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

A. its customer base B. government regulations impacting its products C. its competitors' marketing strategies D. changes in the country's economic environment E. its production department

Discussion 0

Correct Answer: E Vote an answer

Question 4

_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.

A. Brand image B. Product attributes C. Symbols D. Value E. Competitor differentiation

Discussion 0

Correct Answer: D Vote an answer

Question 5

The second step in the marketing research project involves

A. defining. B. data collection. C. implementation. D. design. E. analysis.

Discussion 0

Correct Answer: D Vote an answer

Question 6

Which of the following best describes a lagged effect?

A. It occurs when consumers indicate they know the brand when the name is presented to them. B. It occurs when consumers mention a specific brand name first when they are asked about a product or service. C. It refers to a potential customer's inability to recognize or recall that a brand name belongs to a certain product category. D. It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium. E. It is a delayed response to a marketing communication campaign exhibited by
customers.

Discussion 0

Correct Answer: E Vote an answer

Question 7

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

A. Scanner method B. Social media C. in-depth interview D. Focus groups E. observation

Discussion 0

Correct Answer: B Vote an answer

Question 8

What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?

A. $25 B. $41 C. $17 D. $29 E. $34

Discussion 0

Correct Answer: A Vote an answer

Question 9

As compared to a value, a norm is:

A. a commonly-held perception of ethical conduct within a particular society. B. an inherent character trait that cannot be taught or imposed externally. C. an established standard of conduct maintained by an organization. D. a subjective standard of behavior that differs from person to person. E. the collective conception of what a community or culture finds desirable or morally proper.

Discussion 0

Correct Answer: C Vote an answer