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The AD0-E202 exam has a reputation for catching even experienced professionals off guard. FreeCram prepares you with 70 practice questions that match the style and depth of the Adobe Analytics Business Practitioner exam, refreshed for 2026.
Adobe AD0-E202 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Business Practitioner |
| Exam Number: | AD0-E202 |
| Passing Score: | 550 / 700 (69%) |
| Real Exam Qty: | 69 |
| Exam Duration: | 120 minutes |
| Exam Price: | $180 USD |
| Exam Format: | Multiple select, Multiple choice |
| Related Certifications: | Adobe Analytics Architect Adobe Analytics Developer |
| Available Languages: | Japanese, English |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Adobe Analytics Business Practitioner Exam Guide Adobe Experience League Analytics Courses |
| Exam Registration: | Pearson VUE Registration Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center via Pearson VUE |
| Pre Condition: | No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/certification/analytics-business-practitioner/172 |
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Tool Knowledge and Troubleshooting | 9% | - Configure marketing channels and classifications - Identify and resolve common data quality issues - Understand dimensions, metrics, events and variables |
| Topic 2: Segmentation and Calculated Metrics | 19% | - Build and validate calculated and segmented metrics - Apply, compare and share segments - Create and configure basic segments |
| Topic 3: Business Analysis | 34% | - Analyze data, identify trends, outliers and anomalies - Understand conversion funnels and performance metrics - Interpret Solution Design Reference (SDR) - Define reporting strategy based on business questions |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Select appropriate visualizations, fallout and flow reports - Schedule, share and set alerts for reports and dashboards - Combine dimensions, metrics, date ranges and components - Build, configure and customize Analysis Workspace projects - Use Report Builder and Data Warehouse |
Adobe AD0-E202 Exam: Frequently Asked Questions
The AD0-E202 exam is the official exam behind the Adobe Certified Expert - Adobe Analytics Business Practitioner credential from Adobe. It sits at the Expert level of the Adobe certification track. It is also associated with Adobe Analytics Developer, Adobe Analytics Architect. The FreeCram practice questions on this page map to the same objectives, so you can measure your readiness before you book a seat.
The AD0-E202 exam contains 69 questions and gives you 120 minutes to complete them. That pace leaves little room for getting stuck, so train yourself to flag a hard question, move on, and circle back later. Run at least one full timed session in the FreeCram test engine a week before your exam date to check whether your pacing holds under pressure.
You need 550 / 700 (69%) to pass the AD0-E202 exam, and the official registration fee is $180 USD. A retake means paying that fee again in full, which makes thorough preparation the cheaper option by far. Before scheduling, take a timed FreeCram practice test; if you are not scoring comfortably above the passing line, give yourself more study time instead of booking on hope.
No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics
Requirements can change, so confirm the latest details on the official Adobe exam page before you register.
You can book the AD0-E202 exam through the following official channels:
The exam is delivered Online proctored or onsite testing center via Pearson VUE, so pick the option that suits you when booking.
Adobe points candidates to these official courses:
Once you have worked through the official material, wrap up your preparation with the 70 practice questions from FreeCram to lock in what you have learned.
Yes. A free AD0-E202 PDF demo is available, so you can check the question style and answer quality before you commit. Every purchase also includes 365 days of free updates, and if your product expires after that, you can extend the update service at a 50% discount from your member zone.
Your purchase is protected by our 100% Money Back Guarantee. If you take the AD0-E202 exam within 60 days of purchase and do not pass, send us a scanned enrollment slip and your official Score Report PDF within two days of the exam; approved refunds are processed within seven days. The candidate name must match the payer name, and the guarantee does not apply to exams taken within three days of purchase, to products that were downloaded but never used in an exam sitting, or to free materials and expired orders. If you would rather keep studying, we can instead exchange your order for two free exam products of equal value while your original product keeps its update service. Delivery itself is instant: your download is emailed within one minute of payment and stays available in your member zone, with no limit on how many computers you can install it on. If nothing arrives within two hours, contact our customer service team.
The AD0-E202 syllabus is divided into 4 domains, including Business Analysis (34%), General Tool Knowledge and Troubleshooting (9%), and Reporting and Dashboarding for Projects (38%). The complete breakdown, with every domain and its subtopics, is listed in the Exam Topics section above — review it line by line and flag the areas where you feel weakest.
Adobe Analytics Business Practitioner Sample Questions:
Question 1
The owner of an electronics store is doing a yearly review of the store's performance and notices that there was a decline in Average order value in the months of April.
Which three statements cloud be true? (Choose three.0
A. Revenue decreased as order remained constant.
B. Revenue increased as orders decreased
C. Orders decreased as revenue remained constant.
D. Revenue increased as Order remained constant.
E. Revenue decreased as Orders decreased.
Question 2
A data analyst needs to create dashboards with the same elements metrics and dimension for six different divisions of the company. The divisions are captured by a variable called ''Company division'' All users should have access to all the data.
What is the correct way to perform this task in Analysis Workspace?
A. Configure Adobe Workspace to automatically fllp through the panels.
B. Use the dropdown option and allow users to change the dimension that defines the division so that they can change the dashboard.
C. Use the dashboard visualization in Analyst Workspace
D. Use the copy project option and rename it keeping all the same elements and sharing with the appropriate groups.
Question 3
A brank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segment to provide this data.
Why would the analytics team decide to use segment stacking In the Segment Builder?
A. It bypass the limit on the number of segment per report.
B. Multiple segment can be consolidated with an ''IF'' condition.
C. It break a consolidated segment down into multiple granular segments.
D. It provides the ability to consolidate more granular segment into one combination segment.
Question 4
Refer to the exhibit:
What is the result if dragging and dropping a page name value item on the segment Drop Zone?
A. A visit-based segment that includes entire visits in which the specific pages was viewed at least once
B. A visitor-based segment that includes entire visitor from who saw the specific page at least once.
C. A visit-based segment that included visit in which only the specific page was seen
D. A hit-based segment that includes only the specific page
Question 5
How many touch point can be added to a Fallout Visualization?
A. 8
B. 10
C. Unlimited
D. 5
Solutions:
| Question 1 Answer: A,C,D | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
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