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| Topic 1 | - Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.
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| Topic 2 | - Building Assets: This topic of the AD0-E555 exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.
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| Topic 3 | - Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.
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| Topic 4 | - Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
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