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Adobe Marketo Engage Architect Master Sample Questions:

1. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Page Views
C) Cost Per Lead
D) Total Leads Generated

2. What should be the first step when integrating a new CRM with Marketo?

A) Train users on the integration process
B) Map fields between the systems
C) Synchronize the lead database
D) Enable Smart Campaigns for lead routing

3. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
B) The CMO, Data Analysts, the Head of Sales, and the Marketing team
C) Marketing team, Sales Operations, and the Head of Sales
D) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

4. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a Marketing Activities Emails filter with 'Channels' grouping
B) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
D) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings

5. What type of data is most critical for lifecycle stage analysis?

A) Email Click-Through Rates
B) Lead Nurture Content
C) Audience Segmentation
D) Stage Entry and Exit Dates

Solutions: