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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) CSV, PDF
B) XLS/XLSX, PDF
C) TSV, CSV
D) XML, XLS

2. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
B) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
C) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
D) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.

3. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Enable metric filters based on "Order Value."
B) Update the segment timeframe to the last 90 days.
C) Use a calculated metric to count unique orders.
D) Adjust the purchase event filter to include only "Order Completed" events.

4. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Scatter Plot
B) Bar Chart
C) Line Chart
D) Funnel Visualization

5. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
Response:

A) The filter requires admin access
B) The filter was created as "Adhoc"
C) The filter is already in use
D) The filter has been archived

Solutions: