200-101 Exam Dumps

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Certification Provider:	Facebook
Exam Code / Number:	200-101
Exam Name:	Facebook Certified Marketing Science Professional
Exam Questions:	60
Last Updated:	Jun 05, 2026
Corresponding Certification:	Marketing Science Professional

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Facebook 200-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Recommend an appropriate Facebook or partner measurement solution Communicate assumptions based on situation assessment
Topic 2	Determine opportunities beyond the scope of the measurement approach Apply concepts required to inventory and monitor existing data sources
Topic 3	Apply concepts required to formulate a hypothesis to be proven or disproven Reconcile business goals with KPIs and analysis plans
Topic 4	Make decisions and judgments required to create data visualization methods Evaluate differences in measurement methodology across channels
Topic 5	Evaluate the success of the measurement approach Analyze data using exploratory methods
Topic 6	Determine feasibility to move forward with a measurement solution Interpret statistical outputs
Topic 7	Determine iterative measurement opportunities based on insights Make decisions required to design a test addressing the hypothesis

Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#

Facebook Certified Marketing Science Professional certification program is aimed at marketers who want to master Facebook's advertising platform. The program is designed to help marketers understand the various tools and features available on the platform, including Facebook Ads Manager, Audience Insights, and Facebook Pixel. By gaining a better understanding of these tools, marketers can create more effective ads that resonate with their target audience.

Facebook 200-101 exam is a two-hour exam that consists of 50 multiple-choice questions. To pass the exam, individuals must score at least 700 out of 1000 points. Facebook recommends that individuals have at least six months of experience in Facebook marketing before taking the exam. However, there are no prerequisites for taking the exam, and anyone can take the exam regardless of their experience level.