Facebook Certified media buying professional - 410-101 FREE EXAM DUMPS QUESTIONS & ANSWERS

What campaign strategies should you follow in order to optimize your Facebook ads?
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Correct Answer: A,B,C,D Vote an answer
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What roles within your Business Manager can view insights for your Page in Audience Insights?
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Correct Answer: C,D Vote an answer
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Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
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Correct Answer: D Vote an answer
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Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
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Correct Answer: A,D,F Vote an answer
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What can you expect from an MTA Partner Program within Facebook Measurement Partners?
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You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
Correct Answer: B Vote an answer
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
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Correct Answer: B,C,D Vote an answer
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You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
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Correct Answer: E Vote an answer
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What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
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Correct Answer: A,D,E,F Vote an answer
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You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
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Correct Answer: B,C,E Vote an answer
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What are some advantages for Facebook Pixel?
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