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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?

A) Form submission
B) Time on page
C) Multiple types of conversions
D) IP address or domain visits

2. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
B) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
D) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.

3. What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

A) 36 hours per week
B) 15 minutes per week
C) 24 hours per week
D) 1 hour per week

4. Which of the following report types organizes statistics for each of your campaigns?

A) Demographic Performance
B) Ad Performance
C) Search Query Performa
D) Campaign Performance

5. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) View of a Key Page
B) Leads
C) Sign-ups
D) Purchase/Sale

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