IBM Unica Campaign V8.5 000-470 Certified Exam Dumps

000-470 Exam Dumps

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Certification Provider: IBM
Exam Code / Number: 000-470
Exam Name: IBM Unica Campaign V8.5
Exam Questions: 108
Last Updated: Oct 10, 2026
Corresponding Certification: IBM Certified Specialist

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IBM 000-470 Exam Syllabus Topics:

SectionObjectives
Campaign Design and Flowcharts- Campaign structure
  • 1. Process box usage
    • 2. Campaigns, sessions, and flowcharts
      - Flowchart development
      • 1. Audience selection and segmentation
        • 2. Data manipulation and extraction
          Offers and Treatment Management- Treatment rules
          • 1. Contact policies
            • 2. Eligibility rules
              - Offer creation and management
              • 1. Offer templates and attributes
                • 2. Offer versions and lifecycle
                  Performance, Optimization, and Reporting- Reporting and analytics
                  • 1. Performance metrics interpretation
                    • 2. Campaign reporting tools
                      - Campaign optimization
                      • 1. Run-time optimization techniques
                        • 2. Resource management
                          Segmentation and Targeting- Target list generation
                          • 1. Offer assignment
                            • 2. Optimization rules
                              - Audience segmentation techniques
                              • 1. Advanced segmentation rules
                                • 2. Cell creation and management
                                  Unica Campaign Architecture and Components- Campaign server architecture
                                  • 1. Platform integration overview
                                    • 2. System components and services
                                      - Installation and configuration
                                      • 1. Environment setup requirements
                                        • 2. Deployment models


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