IBM Cognos Business Intelligence Sales Mastery Test v1 000-M247 Certified Exam Dumps

000-M247 Exam Dumps

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Certification Provider:	IBM
Exam Code / Number:	000-M247
Exam Name:	IBM Cognos Business Intelligence Sales Mastery Test v1
Exam Questions:	41
Last Updated:	Jun 21, 2026
Corresponding Certification:	Sales Mastery

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IBM 000-M247 Exam Syllabus Topics:

Section	Objectives
Customer Requirements and Positioning	- Identifying customer needs 1. Business value and ROI messaging 2. Business challenges addressed by Cognos BI 3. Solution positioning against customer scenarios
IBM Cognos Business Intelligence Portfolio	- Business Intelligence overview 1. Core components and capabilities 2. IBM Cognos Business Intelligence value proposition 3. Business benefits and use cases
Sales Strategy	- Sales opportunities 1. Target customers and industries 2. Objection handling and value articulation 3. Cross-selling and up-selling opportunities
Business Analytics Solutions	- Reporting and analysis 1. Self-service analytics 2. Ad hoc reporting 3. Dashboards and scorecards
Competitive Positioning	- Competitive differentiation 1. IBM Cognos strengths 2. Positioning against competing BI solutions