IBM Cognos Midmarket Foundational Sales Mastery Test v1 00M-248 Certified Exam Dumps

00M-248 Exam Dumps

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Certification Provider: IBM
Exam Code / Number: 00M-248
Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Exam Questions: 45
Last Updated: Jun 21, 2026
Corresponding Certification: Sales Mastery

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IBM 00M-248 Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM Cognos Portfolio Overview- IBM Cognos product family
  • 1. Business Analytics portfolio
  • 2. Midmarket positioning
Topic 2: Solution Components and Capabilities- Core product capabilities
  • 1. Reporting features
  • 2. Analysis and planning features
Topic 3: Target Customers and Market Positioning- Midmarket customer profiles
  • 1. Competitive differentiation
  • 2. Industry opportunities
Topic 4: IBM Cognos Value Proposition- Customer business benefits
  • 1. Performance management
  • 2. Decision support
Topic 5: Sales Strategy- Sales methodology
  • 1. Positioning IBM Cognos solutions
  • 2. Identifying customer needs
Topic 6: Business Intelligence Fundamentals- Business intelligence concepts
  • 1. Reporting and analysis
  • 2. Dashboards and scorecards


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