M2020-645 Exam Dumps
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| Certification Provider: | IBM |
|---|---|
| Exam Code / Number: | M2020-645 |
| Exam Name: | IBM Cognos Business Intelligence Sales Mastery Test v2 |
| Exam Questions: | 45 |
| Last Updated: | Jul 15, 2026 |
| Corresponding Certification: | Sales Mastery |
(311 Up Votes)IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Cognos BI Product Features & Capabilities | 35% | - Self-service BI and data exploration - Active reports and mobile access - Reporting, analysis, and dashboards - Integration, scalability, and security |
| Competitive Positioning & Differentiation | 20% | - Key differentiators and advantages - Overcoming objections - Comparison with competing BI platforms |
| Understanding Business Intelligence Market & Customer Needs | 25% | - Identifying customer personas and use cases - Business challenges and requirements for BI solutions - Value drivers and ROI for BI investments |
| Sales Strategy & Solution Positioning | 20% | - Licensing and deployment models - Mapping solutions to business problems - Success stories and customer examples |