Marketo Certified Expert - MCE FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

What needs to be done to track the success of programs using a custom channel?

A. Ensure forms are local to the program B. Upload the list of attendees to a list in the program C. Include a "Responded" program status D. Ensure that program statuses are being updated

Discussion 0

Correct Answer: D Vote an answer

Question 2

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

A. My token for a lead's Company Name B. System token for the Unsubscribe Link C. Lead token for a Custom Field value D. System token for the Web View Link

Discussion 0

Correct Answer: B Vote an answer

Question 3

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?

A. Use ALL filters B. Use Advanced filters C. Use ANY filters D. Use Basic filters

Discussion 0

Correct Answer: A Vote an answer

Question 4

Which field should a marketer use to pause emailing to a lead?

A. Marketing Suspended B. Blacklisted C. Email Suspended D. Unsubscribed

Discussion 0

Correct Answer: A Vote an answer

Question 5

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

A. Archived content must be shown. B. Stream cadence must be set. C. Engagement score must be turned on. D. The engagement program stream must be activated.

Discussion 0

Correct Answer: B Vote an answer

Question 6

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

A. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign. B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign. C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign. D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Discussion 0

Correct Answer: D Vote an answer

Question 7

A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.

Discussion 0

Correct Answer:

Question 8

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?

A. Use ALL filters B. Use Advanced filters C. Use ANY filters D. Use Basic filters

Discussion 0

Correct Answer: A Vote an answer