Microsoft Functional Application in Microsoft Dynamics Marketing MB2-720 Certified Exam Dumps

MB2-720 Exam Dumps

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Certification Provider:	Microsoft
Exam Code / Number:	MB2-720
Exam Name:	Functional Application in Microsoft Dynamics Marketing
Exam Questions:	90
Last Updated:	Jul 11, 2026
Corresponding Certification:	Microsoft Dynamics CRM

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Microsoft MB2-720 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Manage Leads and Segmentation	20%	- Lead management lifecycle 1. Lead creation and scoring 2. Segmentation and targeting
Topic 2: Email Marketing and Customer Journeys	20%	- Email marketing execution 1. Email templates and personalization 2. Customer journey automation
Topic 3: Marketing Campaign Management	20%	- Campaign creation and execution 1. Campaign tracking and monitoring 2. Campaign planning and setup
Topic 4: Analytics and Reporting	10%	- Marketing performance analysis 1. Campaign analytics and KPIs 2. Reporting dashboards
Topic 5: Integration with Microsoft Dynamics CRM	10%	- Data integration and synchronization 1. CRM data sharing 2. System interoperability
Topic 6: Configure Microsoft Dynamics Marketing	20%	- System configuration and setup 1. User and security configuration 2. Marketing application settings