Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z1-1031 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

Which option will help your client identify which categories get the most data?

A. Request an Inventory Report from their account manager. B. Review the cookie inventory. C. Remove or hide unused categories. D. Generate the Site Hits Report. E. Enable taxonomy permissioning.

Discussion 0

Correct Answer: A Vote an answer

Question 2

Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A. Site Hits report B. Provider Exchange report C. Provider Inventory report D. Schedule Hits report E. Provider Category report

Discussion 0

Correct Answer: A Vote an answer

Question 3

Which of the following is a reason to review and update a taxonomy?

A. It has been a month since the last audit was conducted. B. There are too many categories in the taxonomy and it is hard to find the right data. C. The Category Value Assessment has been requested and addressed. D. Taxonomy permissioning has been activated.

Discussion 0

Correct Answer: D Vote an answer

Question 4

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Only data on users that are seen on a go-forward basis is sent. B. Audience data on past users is sent. C. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP. D. Uses a transparent 1x1 image pixel E. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

Discussion 0

Correct Answer: C,D Vote an answer

Question 5

Which of the following is an example of deterministic matching of identities?

A. Making an ID match based on operating system B. Making an ID match based on IP address C. Making an ID match based on device type D. Making an ID match based on an email address used to log into multiple devices E. Making an ID match based on browser type

Discussion 0

Correct Answer: D Vote an answer

Question 6

Which of these is a common use case for the Recency setting?

A. To prioritize delivery of the most recent users in an audience B. To hide older audiences and users that are no longer as valuable for targeting C. To extend data delivery beyond the default period for the audience D. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

Discussion 0

Correct Answer: D Vote an answer

Question 7

Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A. Multiple email addresses are not separated by commas. B. The data provider is not already a linked partner. C. The requested data is too high volume. D. The data provider has blocked the account.

Discussion 0

Correct Answer: A Vote an answer

Question 8

Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A. Self-classification B. Managed classification C. Self-service OnRamp D. Corporate classification

Discussion 0

Correct Answer: C Vote an answer