Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

Which coding practice should you use when coding responsive design email messages?

A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files. B. Use background images freely; they will just not display if not supported on some platforms. C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document. D. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.

Discussion 0

Correct Answer: D Vote an answer

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Question 2

You are tasked with creating a new campaign using Email Message Designer and RPL.
You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate. B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate. C. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate. D. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Discussion 0

Correct Answer: D Vote an answer

Question 3

You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A. In Manage Campaigns, select 45 days for the end element. B. Create a calendar reminder and manually close the campaign. C. In the Program Designer, configure 45 days for Auto-Close after launch. D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

Discussion 0

Correct Answer: D Vote an answer

Question 4

When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement. B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon. C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company. D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

Discussion 0

Correct Answer: D Vote an answer

Question 5

You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library. B. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time. C. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved. D. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

Discussion 0

Correct Answer: B Vote an answer

Question 6

An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

A. Master B. Private C. Secure D. Public

Discussion 0

Correct Answer: D Vote an answer

Question 7

What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition. B. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option. C. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign. D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

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Correct Answer: B Vote an answer

Question 8

Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A. The file to be imported should be located on your hard drive. B. The file to be imported should be located on any cloud server. C. The file to be imported should be on the SFTP server dedicated for Responsys. D. The file to be imported should be located in the Connect data warehouse in Responsys.

Discussion 0

Correct Answer: C Vote an answer