PEGAPCMC80V1_2019 Exam Dumps

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Certification Provider:	Pegasystems
Exam Code / Number:	PEGAPCMC80V1_2019
Exam Name:	Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Questions:	0
Corresponding Certification:	Pegasystems Certification

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Preparing for the PEGAPCMC80V1_2019 certification exam requires a solid foundation in marketing principles and an in-depth understanding of Pega's marketing automation platform. Pegasystems offers a variety of training courses, online resources, and certification study materials to help candidates prepare for the exam. The company also recommends that candidates have hands-on experience using the Pega Marketing Suite and the Pega Customer Decision Hub in a real-world marketing context.

The PEGAPCMC80V1_2019 exam is a comprehensive test that covers a wide range of topics. PEGAPCMC80V1_2019 exam consists of 65 multiple-choice questions, and candidates are given 90 minutes to complete the test. PEGAPCMC80V1_2019 exam covers various topics such as marketing automation, campaign management, customer engagement, and analytics. PEGAPCMC80V1_2019 exam is designed to test the candidates' knowledge of these topics and their ability to apply this knowledge in real-world scenarios.

The PCMC 80V1 2019 exam is a challenging and rigorous certification that demonstrates a candidate's ability to harness the power of Pega Marketing Consultant tools and techniques effectively. It is a valuable certification for marketing professionals who want to stand out and excel in their careers. Passing PEGAPCMC80V1_2019 exam and earning the PCMC 80V1 2019 certification is a significant achievement and enables professionals to provide better guidance and advice to their clients in the field of marketing.

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

Section	Objectives
Topic 1: Pega Customer Decision Hub Overview	- Next-Best-Action (NBA) Framework 1. Engagement policies and strategies 2. Action prioritization and arbitration - Real-Time Customer Decisioning 1. Interaction history and context data usage 2. Event-driven decisioning concepts
Topic 2: Customer Data and Segmentation	- Segmentation techniques 1. Real-time vs batch segmentation 2. Propensity and scoring models usage - Data integration concepts 1. Data flows into decisioning engine 2. Customer profile management
Topic 3: Reporting and Analytics	- Campaign performance measurement 1. KPIs and metrics tracking 2. Optimization of customer interactions
Topic 4: Pega Marketing Campaign Management	- Campaign design and execution 1. Audience segmentation and targeting 2. Campaign lifecycle management - Offer and treatment management 1. Eligibility and suitability rules 2. Offer creation and governance