SAP Certified Application Professional - Marketing with SAP CRM 7.0 P_CRMMKT_70 Certified Exam Dumps

P_CRMMKT_70 Exam Dumps

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Certification Provider: SAP
Exam Code / Number: P_CRMMKT_70
Exam Name: SAP Certified Application Professional - Marketing with SAP CRM 7.0
Exam Questions: 100
Corresponding Certification: SAP Certified Technology Professional

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SAP P_CRMMKT_70 Exam Syllabus Topics:

SectionWeightObjectives
Master Data and Integration15%- Business Partner and Product Master Data
  • 1. Hierarchies and relationships
  • 2. Data maintenance and governance
- System Integration
  • 1. Integration with SAP ERP
  • 2. Data exchange and middleware
Marketing Analytics and Reporting20%- Key Performance Indicators
  • 1. Campaign ROI and conversion rates
  • 2. Marketing effectiveness metrics
- Reporting Tools
  • 1. Standard and custom reports
  • 2. SAP CRM Analytics integration
Personalization and Interaction10%- Personalized Marketing
  • 1. Interaction tracking
  • 2. Rule-based personalization
Marketing Planning and Campaign Management30%- Marketing Plans and Budgeting
  • 1. Budget allocation and monitoring
  • 2. Plan creation and approval processes
- Campaign Lifecycle Management
  • 1. Campaign definition and execution
  • 2. Response tracking and follow-up
  • 3. Campaign types and templates
Segmentation and Target Groups25%- List Management
  • 1. Import/export of contact lists
  • 2. Deduplication and data quality
- Business Partner Segmentation
  • 1. Dynamic and static target groups
  • 2. Attributes and segmentation rules


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