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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up data collection and event processing - Set up and configure the Web Media Manager - Configure user and visitor authentication |
| Campaigns and Experiences | 24% | - Create and manage campaigns - Implement decision logic and rules - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and test campaign variations |
| Administration and Governance | 20% | - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions - Implement data governance policies |
| Audience Management | 16% | - Configure dynamic audience membership - Use profile attributes and engagement scoring - Create and manage segments - Build audience criteria and filters - Implement catalog-based recommendations |
| Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are two types that real time interaction management helps marketers to personalize the customer
A) Orchestration
B) Data Aggregation
C) Data Storage
D) Next best Action
2. If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A) Force SDK URL
B) Campaign Debugger
C) Inject SDK
D) Developer tools
3. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Variation
B) Booster
C) Ingredient
D) Exclusion
4. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A) 64 total between filters and goals
B) 25 filters and 25 goals
C) Unlimited
D) 300 total between filters and goals
5. Which development language is used to code the sitemap?
A) Ampscript
B) Python
C) Javascript
D) jQuery
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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