Salesforce Prepare for your Marketing Cloud Administrator Certification - CRT-250 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SQL B. AMPscript C. HTML D. SSJS

Discussion 0

Correct Answer: B Vote an answer

Question 2

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A. Many -to -Many Relationship B. Many -to -One Relationship C. One -to -Many Relationship D. One -to -One Relationship

Discussion 0

Correct Answer: C Vote an answer

Question 3

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A. Give permissions to users at top-level account to assign their own business units. B. Re-import the users to update their assigned business units C. Search for the individual user, select their name, and click Manage Business Units. D. Search for the individual user, select their name and click Edit Business Units.

Discussion 0

Correct Answer: B Vote an answer

Question 4

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and physical mailing address B. Business name and a link to the business website C. Preference Center link and a link to the business website D. Preference Center link and physical mailing address

Discussion 0

Correct Answer: D Vote an answer

Question 5

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A. Dynamic Content Wizard B. AMPscriptlookupRows functions C. A/B Test content type D. AMPscript conditional against the Gender field

Discussion 0

Correct Answer: A Vote an answer

Question 6

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A. Facebook and Twitter B. Google and Facebook C. Twitter D. Facebook

Discussion 0

Correct Answer: A Vote an answer

Question 7

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define a Delivery Profile. B. Define a Subscriber -specific From Name. C. Define a Sender Profile. D. Define custom Reply Mail Management.

Discussion 0

Correct Answer: A,C Vote an answer

Question 8

Which two statements are correct about Send Logging?
Choose 2 answers

A. Send Log data extensions are archived automatically based on retention settings. B. AMPscript can be used to pull data from Send Logs for use within emails. C. A business unit can support up to three Send Logs. D. SQL Query Activities can reference Send Logs in combination with system data views.

Discussion 0

Correct Answer: B,D Vote an answer

Question 9

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Advanced Audit Trail B. Single Sign on Authentication C. Field Level Encryption D. IP Whitelisting

Discussion 0

Correct Answer: D Vote an answer

Question 10

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A. Content Builder B. Audience Builder C. Einstein Email Recommendations D. Einstein Send Time Optimization

Discussion 0

Correct Answer: C Vote an answer

Question 11

What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is an API User on their record B. If the user is assigned a role in the parent business unit C. If the user has login hours enabled on their profile D. If the user is logging in from a whitelisted IP address

Discussion 0

Correct Answer: D Vote an answer

Question 12

Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A. Email Performance by Device B. Time Between Send and Engagement C. Email Sending Performance Report D. Deliverability Complaint Rate

Discussion 0

Correct Answer: A,C Vote an answer

Question 13

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A. Change Format to xml B. Change Character Encoding to UTF-8 C. Select Unicode Output D. Change Column Delimiter to

Discussion 0

Correct Answer: B,C Vote an answer

Question 14

How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status. B. To allow subscribers to opt-down/out instead of unsubscribing from all. C. To build dynamic content rules by subscriber type. D. To manage subscribers in guided and triggered email sends.

Discussion 0

Correct Answer: B Vote an answer