Salesforce Email Essentials (EEB101) - EEB101 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A. You must process an unsubscribe request within 20 days. B. you must process an unsubscribe request within 10 days. C. Your unsubscribe mechanism must be operational for at least 20 days. D. Your unsubscribe mechanism must be operational for at least 30 days.

Discussion 0

Correct Answer: B,D Vote an answer

Question 2

Using measures, what data can a marketer use to segment an audience?

A. Gender Data B. Geographical Data C. Open Data D. First Name Attributes

Discussion 0

Correct Answer: C Vote an answer

Question 3

Which strategy will improve email deliverability? (Choose 3)

A. Purge old or inactive email addresses B. Encourage subscribers to add the company's sending domain to their address books C. Authenticate email to distinguish it from spammers D. Purchase lists from companies that guarantee users have opted in E. Ensure the spam complaint rate is between 1% and 3%

Discussion 0

Correct Answer: A,B,C Vote an answer

Question 4

A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

A. Map the attributes in the file B. Choose the appropriate date format C. Select the delimiting character D. Name the new import definition

Discussion 0

Correct Answer: A Vote an answer

Question 5

A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

A. Query Activities B. Data Filters C. Groups D. Measures

Discussion 0

Correct Answer: B Vote an answer

Question 6

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A. Create a file drop automation to initiate when the store's data extension is updated via import. B. Create a scheduled automation to import the file on a recurring basis with store information. C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP. D. Create an automation to begin when Information changes on a store object using a workflow rule.

Discussion 0

Correct Answer: C Vote an answer

Question 7

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Domain Exclusion List B. Exclusion List C. Exclusion Script D. Suppression List

Discussion 0

Correct Answer: D Vote an answer

Question 8

What are some things you should automate as an email marketer?

A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter. B. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those. C. Implement Customer satisfaction programs. D. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

Discussion 0

Correct Answer: A,B,C,D Vote an answer

Question 9

NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

A. Filtered Group B. SQL Query C. Filter Activity D. Data Filter

Discussion 0

Correct Answer: C Vote an answer