Salesforce Certified Marketing Cloud Engagement Foundations - MC-101 FREE EXAM DUMPS QUESTIONS & ANSWERS
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?
Which method should the associate use to send the email?
Correct Answer: C
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A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
*ContactID contains the unique identifier for the contact
*MobileNumber contains the mobile number of the contact
*EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
*ContactID contains the unique identifier for the contact
*MobileNumber contains the mobile number of the contact
*EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
Correct Answer: C
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The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?
Correct Answer: A
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The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?
Correct Answer: C
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A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:
* Updated its Commercial Send Classification
* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
* Tested new subject lines in its email campaigns
What is causing the high bounce rate?
* Updated its Commercial Send Classification
* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
* Tested new subject lines in its email campaigns
What is causing the high bounce rate?
Correct Answer: B
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A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension?
Which ID should the associate use in the Send Relationship section of the data extension?
Correct Answer: B
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The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?
Correct Answer: A
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A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders correctly in a particular email client, How should the associate respond?
Correct Answer: B
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Cloud Kicks recently sent a flash sale email to a data extension containing 1,300 subscribers. The email tracking report shows the email was only sent to 950 subscribers.
What caused the discrepancy?
What caused the discrepancy?
Correct Answer: A
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A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
Correct Answer: B
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