Salesforce Certified Marketing Cloud Next Consultant MC-Con-201 Certified Exam Dumps

MC-Con-201 Exam Dumps

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Certification Provider: Salesforce
Exam Code / Number: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Exam Questions: 106
Last Updated: Sep 26, 2026
Corresponding Certification: Marketing Cloud Consultant

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Consent13%- Consent record management
  • 1. Creating consent records
    • 2. Managing and updating consent records
      - Consent management concepts
      • 1. Consent and compliance requirements
        • 2. Consent in customer engagement
          - Consent collection
          • 1. Consent banners on external pages
            • 2. Consent banners on marketing landing pages
              - Consent data model
              • 1. Consent preference records
                • 2. Platform consent objects
                  Agentforce & AI Innovation11%- Predictive AI
                  • 1. Selecting appropriate predictive AI features
                    - Marketing agents
                    • 1. Automated campaign creation
                      • 2. Content generation
                        • 3. Audience segmentation
                          - Conversational messaging
                          • 1. Customer engagement
                            • 2. Ongoing interactions across messaging channels
                              • 3. Response handling
                                Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                • 1. Flow elements and logic
                                  • 2. Automated business processes and messaging
                                    • 3. Flow configuration settings
                                      • 4. Trigger conditions
                                        • 5. Flow types
                                          - Landing pages
                                          • 1. Landing page configuration
                                            • 2. Landing page components
                                              - Personalization
                                              • 1. Merge fields
                                                • 2. Content variations
                                                  • 3. Repeaters
                                                    • 4. Handlebars
                                                      • 5. AMPscript
                                                        - Personalized messaging data
                                                        • 1. Adding customer data to messaging content
                                                          • 2. Selecting appropriate data sources
                                                            - Activation templates
                                                            • 1. Contact point value selection
                                                              • 2. Activation template configuration
                                                                Platform Setup & Governance13%- Domain authentication and authorization
                                                                • 1. Branded and authenticated email delivery
                                                                  • 2. Domain authorization
                                                                    • 3. Self-service domain authentication
                                                                      - Marketing Cloud Next environment setup
                                                                      • 1. Core Org Edition requirements
                                                                        • 2. Data 360 provisioning
                                                                          • 3. Permission sets
                                                                            • 4. Marketing Data Kit installation
                                                                              - Business Units and governance
                                                                              • 1. Roles and Enhanced CMS Workspaces
                                                                                • 2. Content and user governance
                                                                                  • 3. Business Unit requirements
                                                                                    Analytics & Performance Insights8%- Reporting and analytics
                                                                                    • 1. Pre-built dashboards
                                                                                      • 2. Matching dashboards to reporting requirements
                                                                                        - Marketing data and insights
                                                                                        • 1. Marketing performance insights
                                                                                          • 2. Surfacing marketing data across Salesforce
                                                                                            Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                                                            • 1. Content personalization using CRM data
                                                                                              • 2. CRM objects and records
                                                                                                • 3. Actionable Lists
                                                                                                  • 4. Audience segmentation and activation
                                                                                                    - Data 360 data model
                                                                                                    • 1. Data objects and Data Model Objects
                                                                                                      • 2. Customer data activation
                                                                                                        • 3. Connecting and harmonizing customer data
                                                                                                          - Identity Resolution
                                                                                                          • 1. Identity Resolution configuration
                                                                                                            • 2. Unified customer profiles
                                                                                                              • 3. Linking multiple data sources
                                                                                                                - Consumption and entitlements
                                                                                                                • 1. Data 360 consumption-based entitlements
                                                                                                                  • 2. Platform usage optimization
                                                                                                                    • 3. Marketing automation consumption


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