| Section | Weight | Objectives |
|---|
| Consent | 13% | - Consent record management
- 1. Creating consent records
- 2. Managing and updating consent records
- Consent management concepts
- 1. Consent and compliance requirements
- 2. Consent in customer engagement
- Consent collection
- 1. Consent banners on external pages
- 2. Consent banners on marketing landing pages
- Consent data model
- 1. Consent preference records
- 2. Platform consent objects
|
| Agentforce & AI Innovation | 11% | - Predictive AI
- 1. Selecting appropriate predictive AI features
- Marketing agents
- 1. Automated campaign creation
- 2. Content generation
- 3. Audience segmentation
- Conversational messaging
- 1. Customer engagement
- 2. Ongoing interactions across messaging channels
- 3. Response handling
|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow orchestration
- 1. Flow elements and logic
- 2. Automated business processes and messaging
- 3. Flow configuration settings
- 4. Trigger conditions
- 5. Flow types
- Landing pages
- 1. Landing page configuration
- 2. Landing page components
- Personalization
- 1. Merge fields
- 2. Content variations
- 3. Repeaters
- 4. Handlebars
- 5. AMPscript
- Personalized messaging data
- 1. Adding customer data to messaging content
- 2. Selecting appropriate data sources
- Activation templates
- 1. Contact point value selection
- 2. Activation template configuration
|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
- 1. Branded and authenticated email delivery
- 2. Domain authorization
- 3. Self-service domain authentication
- Marketing Cloud Next environment setup
- 1. Core Org Edition requirements
- 2. Data 360 provisioning
- 3. Permission sets
- 4. Marketing Data Kit installation
- Business Units and governance
- 1. Roles and Enhanced CMS Workspaces
- 2. Content and user governance
- 3. Business Unit requirements
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
- 1. Pre-built dashboards
- 2. Matching dashboards to reporting requirements
- Marketing data and insights
- 1. Marketing performance insights
- 2. Surfacing marketing data across Salesforce
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - CRM data ingestion and activation
- 1. Content personalization using CRM data
- 2. CRM objects and records
- 3. Actionable Lists
- 4. Audience segmentation and activation
- Data 360 data model
- 1. Data objects and Data Model Objects
- 2. Customer data activation
- 3. Connecting and harmonizing customer data
- Identity Resolution
- 1. Identity Resolution configuration
- 2. Unified customer profiles
- 3. Linking multiple data sources
- Consumption and entitlements
- 1. Data 360 consumption-based entitlements
- 2. Platform usage optimization
- 3. Marketing automation consumption
|
