MKT-101 Exam Dumps

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Certification Provider:	Salesforce
Exam Code / Number:	MKT-101
Exam Name:	Build and Analyze Customer Journeys using Marketing Cloud
Exam Questions:	157
Last Updated:	Sep 08, 2026
Corresponding Certification:	Marketing Cloud Consultant

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Salesforce MKT-101 certification exam is designed to test your knowledge and skills in building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is ideal for professionals who have experience in marketing automation and want to further their skills in using Salesforce Marketing Cloud to create personalized customer experiences. MKT-101 exam covers a range of topics, including email marketing, journey building, data management, and analytics.

To prepare for the exam, you should have a solid understanding of Marketing Cloud fundamentals, such as email marketing, data management, and automation. Additionally, you should be familiar with journey builder, which is a powerful tool that allows you to create and manage customer journeys across multiple channels.

To achieve this certification, candidates must demonstrate their proficiency in various areas, such as designing and creating customer journeys, personalizing content and messaging, using data to inform marketing strategies, and measuring the effectiveness of marketing campaigns. MKT-101 exam consists of 60 multiple-choice questions that must be completed within 90 minutes, and a passing score of 65% or higher is required to earn the certification.

Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
Topic 2	Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 4	Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.
Topic 5	Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#