Salesforce Certified Marketing Cloud Account Engagement Consultant - Marketing-Cloud-Account-Engagement-Consultant FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads. B. Place additional navigation on the LenoxSoft home page. C. Create new content for the paid search ads that direct to the home page. D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Discussion 0

Correct Answer: C Vote an answer

Question 2

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Configure the Salesforce custom object to relate to th < account, lead, or contact B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object C. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level D. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

Discussion 0

Correct Answer: A Vote an answer

Question 3

What factors are involved in determining email deliverability?

A. Sender Policy Framework (SPF) B. CAN-SPAM C. Sender ID D. Whitelist E. Domain Keys

Discussion 0

Correct Answer: A,B,E Vote an answer

Question 4

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records. B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles. C. Change each user ' s profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement. D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Discussion 0

Correct Answer: A Vote an answer

Question 5

LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " . B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list. C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares. D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Discussion 0

Correct Answer: A Vote an answer

Question 6

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft ' s database growing by 500,000 prospects B. LenoxSoft creating 20 new Engagement Programs C. LenoxSoft sending a quarterly emails to 100,000 prospects D. LenoxSoft sending more than 100,000 emails a month

Discussion 0

Correct Answer: D Vote an answer

Question 7

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A. CBDA B. CDAB C. ABDC D. CDBA

Discussion 0

Correct Answer: D Vote an answer

Question 8

LenoxSoft wants to create a re-engagement program that will nurture prospects if they ' re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Test List B. Static List C. Dynamic List D. Static or Dynamic list

Discussion 0

Correct Answer: B Vote an answer

Question 9

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft ' s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce. B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement. C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing. D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Discussion 0

Correct Answer: D Vote an answer

Question 10

How many variations of Dynamic Content it is possible to create

A. A-C (3) B. A/B (2) C. 10 D. A-Z (25)

Discussion 0

Correct Answer: D Vote an answer

Question 11

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Refine scoring and grading models to only give the Sales team the most qualified leads. B. Improve lead qualification efficiency by using automation rules to pass leads over to Sales. C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages. D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Discussion 0

Correct Answer: A Vote an answer

Question 12

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score. B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade. C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms. D. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Discussion 0

Correct Answer: B Vote an answer