Exam AD0-E559 Topic 2 Question 15 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 15
Topic #: 2
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?

Suggested Answer: B Vote an answer

Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

by Alberta at Jan 29, 2025, 07:02 AM

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