Exam L4M2 Topic 1 Question 213 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 213
Topic #: 1
To strengthen its market presence, ABC Group decided to develop a new product. A cross-functional team was formed to discuss the scope and the functions of the product. They will also survey the potential customers to see what they like, what they love, and what they dislike. What is this process called?

Suggested Answer: D Vote an answer

As you can see from the scenario, ABC Group is developing the new product. It might be using value engineering. The latter sentences confirm this: the cross-functional team in ABC is mapping the functions and surveying the customers. Their method is known as Kano model.

by Leopold at Mar 06, 2025, 03:55 AM

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