Exam L4M2 Topic 2 Question 154 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 154
Topic #: 2
A food manufacturer wants to predict the pricing point for a new and innovative health drink. Which method of market research would be beneficial to receive the most accurate information?

Suggested Answer: B Vote an answer

Detailed Explanation:Consumer data provides specific, measurable insights into purchasing behavior, preferences, and willingness to pay. This is the most accurate method for setting a pricing strategy, as it uses real-world data rather than subjective opinions or generic trends. Reference: CIPS Level 4, Market Research Techniques.

by Kristin at May 05, 2026, 02:56 AM

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