Exam 200-101 Topic 2 Question 9 Discussion

Actual exam question for Facebook's 200-101 exam
Question #: 9
Topic #: 2
An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.
What is the primary limitation of this approach?

Suggested Answer: A Vote an answer

by sheenah at Oct 03, 2025, 02:47 AM

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us
2025-12-19 07:51:06
Selected Answer: D
according to meta practice test the answer is D
upvoted 1 times
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sheenah
2025-10-03 02:47:07
this is included in questions in official practice tests, correct answer is D
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