Exam 200-101 Topic 4 Question 8 Discussion

Actual exam question for Facebook's 200-101 exam
Question #: 8
Topic #: 4
An online retailer knows their incremental effect from Facebook ads from their previous Conversion Lift test. They want an always-on attribution solution that allows them to allocate its budget across publishers on an ongoing basis. The challenge is identifying a model that is as close to their true business value as possible.
Refer to the following results:

Which Attribution model should the retailer choose?

Suggested Answer: B Vote an answer

by Leo at Sep 05, 2025, 08:18 AM

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