Exam 200-101 Topic 7 Question 41 Discussion

Actual exam question for Facebook's 200-101 exam
Question #: 41
Topic #: 7
A beauty brand notices an increase in consumer demand for organic beauty products and wants to increase sales with its current budget. Its media spend is across four media channels with equal budget allocation. The company buys two target audiences. One audience is a demographic target audience, ages 25-35. The other audience is a behavioral target audience of people who have expressed interest in organic beauty products. This beauty brand gives credit for a conversion when one of these high-intent consumers is served an ad and clicks the ad.
The analyst recommends shifting the total budget to the demographic target audience. What is a possible reason for this recommendation?

Suggested Answer: C Vote an answer

by Jeff at Jan 28, 2026, 01:15 PM

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