Exam 410-101 Topic 1 Question 57 Discussion

Actual exam question for Facebook's 410-101 exam
Question #: 57
Topic #: 1
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Suggested Answer: A,B,C,D Vote an answer

Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.

by Spencer at May 09, 2026, 09:37 AM

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