Exam Associate-Data-Practitioner Topic 2 Question 63 Discussion
Actual exam question for Google's Associate-Data-Practitioner exam
Question #: 63
Topic #: 2
Question #: 63
Topic #: 2
You work for an ecommerce company that has a BigQuery dataset that contains customer purchase history, demographics, and website interactions. You need to build a machine learning (ML) model to predict which customers are most likely to make a purchase in the next month. You have limited engineering resources and need to minimize the ML expertise required for the solution. What should you do?
Suggested Answer: A Vote an answer
Using BigQuery ML is the best solution in this case because:
Ease of use: BigQuery ML allows users to build machine learning models using SQL, which requires minimal ML expertise.
Integrated platform: Since the data already exists in BigQuery, there's no need to move it to another service, saving time and engineering resources.
Logistic regression: This is an appropriate model for binary classification tasks like predicting the likelihood of a customer making a purchase in the next month.
Ease of use: BigQuery ML allows users to build machine learning models using SQL, which requires minimal ML expertise.
Integrated platform: Since the data already exists in BigQuery, there's no need to move it to another service, saving time and engineering resources.
Logistic regression: This is an appropriate model for binary classification tasks like predicting the likelihood of a customer making a purchase in the next month.
by Victor at Dec 15, 2025, 03:15 AM
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