Exam Data-Architect Topic 5 Question 36 Discussion

Actual exam question for Salesforce's Data-Architect exam
Question #: 36
Topic #: 5

A large Automobile company has implemented SF for its Sales Associates. Leads flow from its website to SF using a batch integration in SF. The Batch job connects the leads to Accounts in SF. Customer visiting their retail stores are also created in SF as Accounts.
The company has noticed a large number of duplicate accounts in SF. On analysis, it was found that certain customers could interact with its website and also visit the store. The Sales associates use Global Search to search for customers in Salesforce before they create the customers.
Which scalable option should a data Architect choose to implement to avoid duplicates?

A. Implement a MDM solution to validate the customer information before creating Accounts in SF. B. Build Custom search based on fields on Accounts which can be matched with customer when they visit the store C. Create duplicate rules in SF to validate duplicates during the account creation process D. Customize Account creation process to search if customer exists before creating an Account.

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