Exam Marketing-Cloud-Account-Engagement-Specialist Topic 3 Question 257 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Account-Engagement-Specialist exam
Question #: 257
Topic #: 3
What causes a sync from Salesforce to Marketing Cloud Account Engagement?

Suggested Answer: D Vote an answer

The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email
will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?

by Blake at Aug 26, 2026, 03:13 AM

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