Exam Marketing-Cloud-Administrator Topic 1 Question 18 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 18
Topic #: 1
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

Suggested Answer: C,D Vote an answer

To enhance personalized interactions and increase purchase frequency using Journey Builder:
* Channel Preference: Understanding the preferred communication channels of customers allows for personalized and effective outreach, potentially increasing engagement and response rates.
* Last Purchase Date: Tracking when a customer last made a purchase can help in timing communications effectively, triggering reminders or promotions at optimal times to encourage repeat purchases.

by Jeremy at Jul 29, 2026, 08:01 PM

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