Exam Marketing-Cloud-Administrator Topic 3 Question 142 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 142
Topic #: 3
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

Suggested Answer: A Vote an answer

To append UTM tracking parameters to links in emails:
* Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
* Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.

by Herbert at Jun 19, 2026, 08:30 PM

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