Exam Marketing-Cloud-Administrator Topic 4 Question 116 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 116
Topic #: 4
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

Suggested Answer: D Vote an answer

A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.

by Humphrey at Jun 04, 2026, 02:31 AM

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