Exam Marketing-Cloud-Administrator Topic 4 Question 34 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 34
Topic #: 4
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

Suggested Answer: D Vote an answer

To append an Urchin Tracking Module (UTM) variable string to links in emails, the Marketing Cloud admin should use the Web Analytics Connector (WAC). This functionality automatically appends tracking parameters, such as UTM parameters, to all URLs in outgoing emails. This allows for detailed tracking of email effectiveness within analytics platforms like Google Analytics. The Web Analytics Connector can be configured within Email Studio to include specific UTM parameters as required by marketing strategies.

by Frederic at Jul 11, 2026, 01:32 AM

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