Exam Marketing-Cloud-Developer Topic 2 Question 144 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Developer exam
Question #: 144
Topic #: 2
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

Suggested Answer: C Vote an answer

The SubscriberKey is the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.
* Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.
1: Salesforce Web Analytics Connector

by Ruth at Oct 07, 2026, 06:00 AM

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