Exam Marketing-Cloud-Email-Specialist Topic 1 Question 114 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 114
Topic #: 1
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Suggested Answer: C Vote an answer

Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary.
[Source: Trailhead]

by Gabrielle at Jun 10, 2026, 07:34 AM

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