Exam Marketing-Cloud-Email-Specialist Topic 3 Question 85 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 85
Topic #: 3
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

Suggested Answer: A Vote an answer

Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.

by Harold at Jul 12, 2026, 08:46 PM

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