Exam Marketing-Cloud-Email-Specialist Topic 5 Question 84 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 84
Topic #: 5
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

Suggested Answer: A Vote an answer

Explanation
SQL activity using data views is a method that allows marketers to access historical engagement data from Marketing Cloud. Data views are system-generated data extensions that store tracking data for various types of events, such as email sends, opens, clicks, bounces, unsubscribes, etc. Marketers can use SQL queries to join and filter data from different data views and create custom reports or segments based on historical engagement data.

by nickpierce7898 at Nov 15, 2023, 03:59 AM

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nickpierce7898
2023-11-15 03:59:00
Selected Answer: C
Data views can only query back to 6 months.
Tracking data extract (automation studio) is the better answer here but I would even recommend using Intelligence Report to compare the historical email sends
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