Exam Salesforce-Marketing-Associate Topic 1 Question 11 Discussion

Actual exam question for Salesforce's Salesforce-Marketing-Associate exam
Question #: 11
Topic #: 1
Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?

Suggested Answer: C Vote an answer

To send a special message to subscribers who have interacted with its email messages within the same journey, Northern Trail Outfitters should use an Engagement Split in Journey Builder. The Engagement Split activity allows for the segmentation of subscribers based on their interactions with previous emails, such as opens or clicks. This enables the creation of a targeted segment of engaged subscribers to whom the special message can be sent, enhancing the relevance and effectiveness of the communication.

by Avery at Oct 15, 2026, 02:04 PM

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