EEB101 Exam Dumps

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Certification Provider:	Salesforce
Exam Code / Number:	EEB101
Exam Name:	Salesforce Email Essentials (EEB101) Exam
Exam Questions:	290
Last Updated:	Jun 29, 2026
Corresponding Certification:	Salesforce Certification

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Salesforce EEB101: Salesforce Email Essentials (EEB101) is a certification exam that assesses the candidate's knowledge of email marketing in the Salesforce ecosystem. EEB101 exam tests the proficiency of the applicants in the usage of Salesforce Marketing Cloud's Email Studio. The Salesforce EEB101 certification examination provides a comprehensive understanding of email marketing and how it can be leveraged in the Salesforce platform to connect with customers effectively.

The EEB101 certification exam is designed to test the knowledge of individuals on the basics of email marketing, Salesforce Email Essentials, creating email content, delivering email content, email marketing analytics, and using Marketing Cloud. Salesforce Email Essentials (EEB101) Exam certification exam is intended for professionals who are interested in establishing their expertise in email marketing and are looking to take their career to new heights. Whether you are a marketer, sales professional, consultant, or entrepreneur, EEB101 exam can help you demonstrate your skills and knowledge in email marketing.

Salesforce EEB101 exam consists of 60 multiple-choice questions, and candidates have 90 minutes to complete it. EEB101 exam covers several topics such as email marketing best practices, email design, segmentation, automation, and reporting. Passing the EEB101 exam requires a score of 68% or higher, and successful candidates receive a Salesforce Certified Email Specialist certificate. Salesforce Email Essentials (EEB101) Exam certification is a valuable asset for individuals seeking to advance their careers in marketing.

Salesforce EEB101 evaluation focuses on various aspects of email marketing, such as subscribers, lists, data extensions, and sending emails targeting the right subscribers. The applicants must demonstrate their understanding of defining the audience, personalized content, and reporting. EEB101 examination also evaluates the candidates' expertise in building and designing email templates, creating dynamic content to attract customers, and automating email content.

Reference: https://trailhead.salesforce.com/en/academy/classes/eeb101-essentials-for-marketing-cloud-email-marketers/

Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Topic 1: Tracking & Reporting	- Performance analysis 1. Open/click tracking 2. Reporting tools 3. Bounce and unsubscribe metrics
Topic 2: Data Management	- Data structures 1. Lists vs Data Extensions 2. Subscriber data import methods 3. Segmentation and filtering
Topic 3: Email Marketing Fundamentals	- Email marketing concepts 1. Deliverability basics 2. Opt-in / opt-out mechanisms 3. Subscriber management
Topic 4: Email Sending & Automation	- Send processes 1. Triggered emails 2. A/B testing 3. Send definitions and classification - Automation tools 1. Automation Studio overview 2. Data and file activities 3. Journey Builder basics
Topic 5: Content Creation	- Content Builder usage 1. Email creation and templates 2. Content blocks and personalization 3. Dynamic content and AMPscript basics